Dr. Yunlu Zhang obtained her PhD in Management & Business from King's College London and her master and bachelor degree in UK. Dr. Zhang has extensive research experience, teaching experience and management consulting experience. Her research interests mainly focused on internationalization, multinational enterprise management, decision making process, strategic management, and sustainability research. Her research has been published in leading international journals or conferences, such as Journal of World Business, International Business Review, Journal of International Management, Management Decision, EGOS, AIB etc. Dr. Zhang has conducted many executive trainings on business strategy for reputable enterprises.
Articles
Child, J., Hsieh, L., Elbanna, S., Karmowska, J., Marinova, S. T., Puthusserry, P., Tsai, T. and Zhang, Y. (2017) “SME International Business Models: The Role of Context and Experience”. Journal of World Business, 52(5), 664-679. (SSCI, ABDC-A*)
Hsieh, L., Child, J., Narooz, R., Elbanna, S., Karmowska, J., Marinova, S. T., Puthusserry, P., Tsai, T. and Zhang, Y. (2019) “A Multidimensional Perspective of SME Internationalization Speed: The Influence of Entrepreneurial Characteristics”. International Business Review, 28(2), 268-283. (SSCI, ABDC-A)
Child, J., Narooz, R., Hsieh, L., Elbanna, S., Karmowska, J., Marinova, S. T., Puthusserry, P., Tsai, T. and Zhang, Y.(2022) “External Resource Provision and the International Performance of SMEs – A Contextual Analysis”. Journal of International Management. (SSCI, ABDC-A)
Chapters, cases, readings and supplements
Tsai, T., Zhu, Q., Zhang, Y. & Liu, J. (2020). “Wowprime’s Brand Diversification Strategy (with Teaching Notes)”. Harvard Business Publishing. (Product Number: CB0050)
Conference presentations
Zhang, Y., (2010). “Organizational Culture Control in the Turbulence Time: Case Study of a Chinese Automobile Manufacturer”. Asia Academy of Management 2010 Conference, Macau, China.
Child, J., Hsieh, L., Elbanna, S., Karmowska. J, Marinova. S, Narooz. R., Puthusserry. P., Tsai. T. & Zhang, Y. (2015). “Industry Differentiation in the Innovation-Exporting Business Models of SMEs”. EGOS Annual Conference, Sub-theme 38: “Internationalization of SMEs”, Athens, Greece.
Child, J., Hsieh, L., Elbanna, S., Karmowska. J., Marinova. S., Narooz. R., Puthusserry. P., Tsai. T. & Zhang, Y. (2016). “Procedural Rationality in the Decision-Making of Internationalizing SMEs”. AIB Annual Conference, New Orleans, United States of America.
Elbanna, S., Child, J., Hsieh, L., Narooz. R., Karmowska. J., Marinova. S., Puthusserry, P., Tsai. T. & Zhang, Y. (2018). “Internationalization and Performance of SMEs: The Moderating Role of Experiential Learning”. 45th AIB UK&I Chapter Conference, Birmingham, UK.
Eduardsen, J., Marinova. S., Karmowska. J., Child, J., Elbanna, S., Hsieh, L., Narooz. R., Puthusserry. P., Tsai. T. & Zhang, Y. (2019). “Decision-Makers’ Perceptions of Risks in Internationalization and the Role of Context”. AIB 2019 Copenhagen Conference, Denmark.
Grants
2012-2014,“Internationalization of Chinese SMEs”. China Europe International Business School Research Grant.
2014-2015, “Practicing Chinese-capitalism in Weak Institutional Contexts: an Investigation of CSR Practices from Chinese Indigenous MNCs”. China Europe International Business School Research Grant.
2014-2017, “Practicing Chinese-capitalism in Weak Institutional Contexts: an Investigation of CSR Practices from Chinese Indigenous MNCs”. China Europe International Business School Research Grant.
2019-2021, “How Digital Platforms Influence the Creation and Appropriation of Value in the ‘Digital Platform Economy’”. China Europe International Business School Research Grant.
Awards and honours
45th AIB UK&I Chapter Conference, Best Paper Nominee Award. Child, J., Narooz. R, Hsieh, L, Elbanna, S., Karmowska. J, Marinova. S, Puthusserry. P, Tsai. T. & Zhang, Y. (2018). “The Functionality of Networking Links for Internationalising SMEs in Contrasting Contexts”. 45th AIB UK&I Chapter Conference, Birmingham, UK.
