Dr Xiao Lu (aka Lucia) is Assistant Professor in the School of Cultural Technology at XJTLU Entrepreneur College. Lucia's research and teaching focus, broadly speaking, lies in arts management and management for the cultural and creative industries. Along with her previous research in the music and theatre sectors, Lucia's current research is focused on the digital transformation of cultural production and consumption with a particular interest in the online game industry. Since 2017, Lucia has worked as a lecturer for undergraduate and postgraduate students at Goldsmiths, Middlesex University, and UCA Business School for the Creative Industries. In addition to her academic career, Lucia has had the experience of working in a range of creative and cultural organisations in China and the UK, including China National Centre for the Performing Arts, Ogilvy & Mather, Battersea Arts Centre, APAX Group, and Asia House Arts & Learning. In 2022, she was an invited speaker to talk about noteworthy women in Chinese cinema for The China Project.
Qualifications
PhD in Creative and Cultural Entrepreneurship, Goldsmiths, University of London
Postgraduate Certificate (PGCert) in Creative Education, University for the Creative Arts
MA in Media and Advertising, University of Leicester
BA in Drama, Film, TV and Literature, National Academy of Chinese Theatre Arts
Research interests
Sociology of cultural production and consumption
Content innovation and digitalisation of culture
Technoculture and technopreneurship (e.g. AI in the cultural and creative sectors)
Arts education, arts marketing, audience development and digital engagement
National and local policy on creative and cultural industries
Articles
Lu, X. (2023) Hollywood Genre, Cultural Hybridity and Musical Films in 1950s Hong Kong, 12(6): 237, Arts. https://doi.org/10.3390/arts12060237
Lu, X. (2023) Arts and Cultural Management: Sense and Sensibilities in the State of the Field, International Journal of Cultural Policy, DOI: 10.1080/10286632.2023.2177644.
Lu, X. (2023) Bringing Kunqu Opera into Global Cultural Trends, Social Sciences Weekly. http://shekebao.com.cn/detail/20/24613
James, R., Lu, X., Holme, L., Katsinas, V., Porter, J., and Amey, R. (2021) Decolonising Assessment Toolkit, Journal of Useful Investigations in Creative Education.
Lu, X. (2021) Musicals need to be localised in China, Vol. 6, Social Sciences Weekly.
Lu, X. (2020) Music Practices across Borders: (E)Valuating Space, Diversity and Exchange, Arts Management Network.
Lu, X. (2020) A Compressed Social Space during the Time of Lockdown, CCVA Lockdown Diary. https://mp.weixin.qq.com/s/diABfncwSCoCM4_HM53Iaw
Lu, X. (2020) The Disappearing Product: Marketing and Market in the Creative Industries, 3(29), pp.256-258, Cultural Trends.
Lu, X. (2018) Cultural industries in Shanghai: Policy and planning inside a global city, 5(27), pp.395-397, Cultural Trends.
Chapters, cases, readings and supplements
Lu, X. (2023) Digital Games, Virtual Idols, and Market Success: Genshin Impact and Yun Jin. Digital Entertainment Series, SAGE Business Cases. https://doi.org/10.4135/9781071915806
Lu, X. (2023) Music Festivals and Edutainment in a Digital Age, In: Rossetti, G., Wyatt, B, and Ali-Knight, J. (ed.) Festivals and Edutainment. The Routledge Critical Event Studies Research Series. https://doi.org/10.4324/9781003305415
Lu, X. (2022) Streaming the national ballet of China's Nutcracker on Youtube: Chinese New Year events and celebrations during Covid-19. Digital Entertainment & Events Management Series, SAGE Business Cases. http://dx.doi.org/10.4135/9781529793161.
Conference presentations
Lu, X. 2022. “China’s Cultural Diplomacy and Nation Branding" In the Centre for Chinese Visual Arts Annual Conference at Birmingham City University.
Lu, X. 2022. "Making and marketing Chinese traditional opera in the digital age" In: The Art of Rethinking: New Era for Arts Management Conference at the University of the Arts Helsinki. Online
Holme, L., Lu, X., Hawes, E., Scott, J., Brook, D. and Paton, R. 2021. "What impact, if any, has teaching online had on course learning communities?" In: VOICE 2021 Conference. UK
Lu, X. 2019. “Post-performance experiences of musical theatre: A study of Chinese audiences’ online reviews” presentation & poster. In: Audience Research in the Arts Conference. UK
Lu, X. 2018. “Creative clusters for the performing arts industry: A case study of Beijing”. In: The 10th International Conference on Cultural Policy Research. Estonia
Lu, X. 2017. “Branding musical theatre across cultures: An audience perspective”. In: The 14th International Conference on Arts and Cultural Management. China
Grants
2024-2025 Heritage and Communication Project Seed Fund
2022-2024 Principle Investigator, XJTLU Research Development Fund
2022-2023 Co-investigator, Research on Hengqin-Guangdong-Macao Deep Collaboration Zone's Cultural Development Policy, Treasury Department of the Ministry of Finance Project. 财政部国库司编制项目《横琴粤澳深度合作区文化发展扶持政策研究》
2022 Communication University of China Media Convergence and Intelligent Communication Workshop Grant
2019 Goldsmiths Graduate School Conference Grant
2017 University of Kent ESRC funded Advanced Research Methods Training Grant
2017 “Creative Economy” CREATe, University of Glasgow Research Development Camp Grant
2016 AHRC Creative Humanities Postgraduate Annual Conference Grant
Professional service activities
Funding Competition Assessor for Creative Industries Fund for Fast Start Business Growth Pilot, Innovate UK
Teaching activities
MSc Cultural and Creative Industries
BA Arts Technology and Entertainment with Contemporary Entrepreneurialism
Professional memberships
Member of Heritage and Communication Group in XJTLU's Centre for Culture, Communication and Society
Honorary Member of ENCATC, the European Network on Cultural Management and Policy
Federation Member of Creative UK
Fellow of the Royal Society of Arts (FRSA), UK
Trained External Examiner at Advance HE, UK
Fellow of the Higher Education Academy (FHEA), UK
Awards and honours
Goldsmiths PhD Student Bursary (£1,400)
Climate-KIC Sustainability and Entrepreneurship Summer School Scholarship (€6,000)
Full PhD Scholarship from China Scholarship Council
