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Profile

Shu-Hsiang (Ava) Chen obtained her Ph.Ds. in Educational Technology & Tourism Development from Chulalongkorn University and Maejo University in Thailand. Before joining the XJTLU Entrepreneur College Taicang campus, she served as Associate Professor at Shantou University Business School and ASEAN Marketing Director at Chilitag Technology Co., Ltd. She also serves as a business consultant for domestic and foreign companies and a board member of Chilitag Technology.

Her academic expertise and research areas include technology management and innovation, digital marketing, digital transformation, and emerging technology in business applications.

She has published as the first author/co-author of more than 30 academic papers and works. She has also participated in several industrial and academic cooperation projects, such as the National Natural Science Foundation of China, and funds projects of the People’s Government of Guangdong Province.

Qualifications
- Ph.D., Educational Technology & Communications, Chulalongkorn University, Bangkok, Thailand, 2011-2015
- Ph.D., Tourism Development, Maejo University, Chiang Mai, Thailand, 2010-2013
- MA, Performance & Training Technology, University of Northern Iowa, Cedar Falls, Iowa, U.S.A., 2008-2010
- BA, Management of Information Systems, University of Northern Iowa, Cedar Falls, Iowa, U.S.A., 2004-2008
Experience
- Associate Professor, Entrepreneurship & Enterprise Hub, Entrepreneur College (Taicang), Xi’an Jiaotong-Liverepool University (XJTLU), 2021-09 - Present
- ASEAN Marketing Consultant & Board of Supervisors / Chilitag Technology Co., Ltd., Kaohsiung City, Taiwan, 2018-08 - Present
- Business Consultant / Shanghai DiCheng Business Management Co., Ltd.，Shanghai，China, 2018-05 - Present
- Associate Professor, Business School, Shantou University, Guangdong, China, 2018-08 ~ 2021-08.
- Adjunct Assistant Professor, National Kaohsiung Marine University; National Pingtung University, 2017-08 ~ 2018-01.
- Adjunct Assistant Professor, National Kaohsiung University of Science & Technology; National Chiayi University, 2017-08 ~ 2018-07.
- ASEAN Marketing Director / Chilitag Technology Co., Ltd., Kaohsiung City, Taiwan, 2016-12 ~ 2018-07.
- Project Manager / National Kaohsiung First University of Science and Technology, Kaohsiung City, Taiwan, 2016-02 ~ 2016-10.
- Social Media Marketing Manager / Matsu Thai Factory Co., Ltd., Sumutprakarn, Thailand, 2011-06 ~ 2014-09.
- Web Designer, Developer & Technical Assistant / University of Northern Iowa (UNI) Business Community Services (BCS), IA, U.S.A., 2008-04 ~ 2010-05.
Research interests
- Technology management and innovation
- Emerging technology in business applications
- Digital transformation
- Digital marketing
Articles
- Tham, A. Chen, S-H.* (2022). Fake news and tourism – Whose responsibility is it? Journal of Responsible Tourism Management, 2(1).
- Chen, S-H., & Tham, A. (2022). A crypto-tourism case study of Agnes water/seventeen seventy, Australia. Tourism and Hospitality Research. (ESCI/Scopus)
- Chen, S-H., Tzeng, S-Y., Tham, A., & Chu, P-X. (2021). Hospitality service in the post-COVID-19 era: Are we ready for high-tech and no touch service delivery in smart hotels? Journal of Hospitality Marketing & Management, 1-24. (SSCI, JCR=Q1, IF=4.489)
- Chen, S-H., Huang, J., & Tham, A.* (2021). A systematic literature review on coffee and tea tourism. International Journal of Culture, Tourism, and Hospitality Research, 15(3), 290-311. (ESCI/Scopus/ABDC:B)
- Chen, S-H., & Tham, A. (2019). Trends in tourism-related academic conferences: An examination of host locations, themes, gender representation and costs. Event Management, 23(4-5), 733-751. (ABDC:A)
- Hsieh, M-H., & Chen, S-H.* (2019). Intelligence augmented reality tutoring system for mathematics teaching and learning. Journal of Internet Technology, 20(5), 1673-1680. (SSCI/JCR=Q4)
- Chen, S-H., Nasongkhla, J., & Donaldson, J. A. (2018). A strategic planning process model for developing open educational resources. International Journal of Information and Education Technology, 8(5), 362-368. (EI)
- Chen, S-H., Nasongkhla, J., & Donaldson, J. A. (2018). Open educational resources and university social responsibility practices among Thailand’s higher education institutional management. International Journal of Information and Education Technology, 8(7), 506~513. (EI)
- Chen, S-H., Nasongkhla, J., & Donaldson, J. A. (2015). University social responsibility (USR): Identifying an ethical foundation within higher education institutions. Turkish Online Journal of Educational Technology, 14 (4), 165-172. (ERIC)
- Chen, S-H., Lee, S., & Thongma, W. (2013). Using social media services for tourism to Thailand. International Journal of Agricultural Travel and Tourism, 4(1), 58-75.
Proceedings
- Nasongkhla, J., & Chen, S-H. * (2013). Open educational resources pedagogical perspectives of Thai scholar. Proceedings of the 2013 e-ASEM Forum Open Educational Resources in Lifelong Learning, Bangkok, Thailand.
- Wise, J-M., Chen, S-H. *, Praweenya, S., & Pornsook, T. (2013, October). International plagiarism: Comparing Thai, Taiwanese, and American university students’ knowledge, behaviors, and attitudes towards academic integrity. Proceedings of the 2013 Association for Educational Communications and Technology Conference, Anaheim, CA (SCOPUS).
- Chen, S-H., & Lee, S. (2012, June). The effects of social media services for international tourism to Thailand. Proceedings of the APacCHRIE 2012 Conference, Manila. Philippine.
Chapters, cases, readings and supplements
- Nasongkhla, J., Thammetar, T., & Chen, S-H.* (2015). Thailand OERs and MOOCs Country Report. In MOOCs and Educational Challenges around Asia and Europe: Knou Press, pp. 121-135.
- Nasongkhla, J., Chen, S-H.*, Birzina, R., Pushpanadham, K., Khirwadkar, A., Kováčová, J., Szüdi, G., Pistovčáková, A., Wang, L. (2014). Open educational resources pedagogical perspectives of Asian and European scholars. In Open Educational Resources in Lifelong Learning: Knou Press, pp.141 – 166.
Conference presentations
- Tham, A. & Chen, S-H. * (2019). True or false - Fake news and tourism. Paper presented at 2nd Global Congress of Special Interest Tourism & Hospitality (GLOSITH) Conference, Taipei, Taiwan.
- Asino, T., Chen, S-H.* (2017). Around the world with OER: Sharing, meaning, cross-culturally. Paper presented at OpenEd17 Conference, Anaheim, CA, USA.
- Chen, S-H., Nasongkhla, J., & Donaldson, J. A. (2016, October). Open Educational Resources and University Social Responsibility: Opportunity and Challenges for Thailand Higher Education Institutions. Paper presented at 2016 Association for Educational Communications and Technology Conference, Las Vegas, NV, USA.
- Chen, S-H., Asino, T., Nasongkhla, J., & Donaldson, J. A. (2015, November). What are OER and MOOCs? Global perspective of open educational resources. Poster session at the 2015 Association for Educational Communications and Technology Conference, Indianapolis, IN, USA.
- Chen, S-H., Nasongkhla, J., & Donaldson, J. A. (2014, June). From vision to action: A strategic planning process model for open educational resources. Paper presented at International Conference on New Horizons in Education (INTE) 2014, Paris, France.
Grants
- Principal Investigator, Project name “Online health platform data mining and business data analysis course development”, under Department of Science and Technology of Guangdong Province, Overseas Master Project, (project code: 2020A1414010204). 2020-09 ~ 2021-08
- Principal Investigator, Project name “Intelligent water quality monitoring and blockchain industry application analysis”, Industry project with Chilitag Technology, Co., Ltd. 2020-04~ 2021-04
- Project Participant, Project name “Family business multi-system logic and long-term guidance strategy research”, under National Natural Science Foundation of China, (project code: 71972119). 2020-01 ~ 2023-12
Professional service activities
- 2014 – Present - Manuscript Reviewer (1) The International Review of Research in Open and Distributed Learning (2) TechTrends, Springer (3) International Journal of Web Engineering and Technology (IJWET) (4)International Journal of Information and Education Technology
- 2019-07 – 2021-12 - Guest Editor / Journal of Theoretical and Applied Business (AJTAB)
- 2015 – 2019 - Conference Coordinator / The Association of Science, Education and Technology (TASET)
- 2009 – 2015 - Volunteer and Facilitator / Association for Educational Communications and Technology (AECT)
Teaching activities
- ENT206TC Futurology and Business Opportunities
- ENT101TC Introduction to Innovation and Entrepreneurship
Courses taught
- MBA courses: Management Information systems, Digital Marketing
- Undergraduate courses: Creativity and Entrepreneurship, Digital Marketing, Management Information Systems, Global Marketing, Intelligent Technology Marketing, Marketing Strategy and Planning, Business Website design and Management, Intelligent Technology, Marketing management, Seminar in Educational Technology & Communications, Design of Interactive Media for Learning

电话
+86 (0)51288970586
电子邮件
ShuHsiang.Chen@xjtlu.edu.cn
地址
E-5022(TC Campus-Building E)
Suzhou Dushu Lake Science and Education Innovation District
Suzhou Industrial Park
Suzhou
P.R.China
215123

Shu-Hsiang ChenPh.D.

Profile

Qualifications

Experience

Research interests

Articles

Proceedings

Chapters, cases, readings and supplements

Conference presentations

Grants

Professional service activities

Teaching activities

Courses taught