Entrepreneurship, Small Business Management, Leadership & Innovation, Capstone in Strategic Management, International Business, Marketing, Social Media professor at Lock Haven University, PA, USA. Adjunct in Entrepreneurship at Mount Saint Mary University MD. Adjunct in International Business at Duale Hochschule Baden-Württemberg. Adjunct in Market Research at Université Catholique de l’Ouest. Adjunct in Research Methodology at Alinnco Doctorate College. Consultancy projects course professor for Master in Global Entrepreneurship and Management and Final Degree Business Plan Thesis coordinator at IQS School of Management, Barcelona, Spain. Entrepreneur with 5 startups. 3 patents on biocides, and more than 23 years in Marketing and general management of big transnationals. PhD Thesis on technology transfer.
Qualifications
PhD IQS School of Management 2015
Masters in ICT Universitat Oberta de Catalunya 2003
BA + MBA ESADE 1987
Experience
Lock Haven University PA, Associate Professor in Entrepreneurship and International Business
IQS School of Management Adjunct in Capstone project coordinator
Microdan SA CEO and research manager 2001-2015
Beiersdorf AG Marketing Manager 1987-2000
Articles
Martorell, G. et al. (2021). Role of Manufacturing Sector in the Forthcoming National Industrial Transformations. International Journal of Sociotechnology and Knowledge Development, Vol 13, Issue 2, April-June 2021.
Martorell, G. et al., (2020). Leveraging International Partnerships for the Development of International Sport Management Programs. SportsWorld in Sport in Society special issue. This is ABDC level B rated journal. https://www.tandfonline.com/doi/full/10.1080/17430437.2020.1823637
Martorell, G. & Berrios, R. (2020). Pandemic sets back economic development in poorer countries. Panoramas, Pittsburgh University. https://www.panoramas.pitt.edu/economy-and-development/pandemic-sets-back-economic-development-poorer-countries
Proceedings
Martorell, G. (2022). Global Literacy among US college students: 2022 vs 2016. XIX Foro Internacional sobre Evaluación de la Calidad de la Investigación y la Educación Superior (FECIES) conference. Sept 28-30th, 2022.
As principal investigator with Dr. Steven Granich, invited to present at the World101 Summit on Nov 15th, 2021, the research proposal to evaluate Global Literacy at Lock Haven University, Mansfield University, Bloomsburg University, Georgia College, and Georgia Gwinnet College.
Martorell, G. & Betoret, M. (2021). Cultural Heritage Institutions (CHI) after COVID-19: from digitization to digitalization. National Association of Business, Economics, and Technology (NABET) conference Oct 21st, 2021, Penn State PA.
Martorell, G. (2021). Practical method to teach financial and business model consistency in Entrepreneurship. XVIII Foro Internacional sobre Evaluación de la Calidad de la Investigación y la Educación Superior (FECIES) conference. Sept 28-30th, 2021.
Martorell, G. & Betoret, M. (2020). How Cultural Heritage Institutions (CHI) around the world have evolved during the COVID-19 Pandemic? National Association of Business, Economics, and Technology (NABET) conference 2020, Penn State PA.
Martorell, G. et al., (2020). What entrepreneurial educational activities have been carried out during the COVID-19 pandemic in the universities of different countries to maintain teaching quality? 2020 Global Research Conference on Marketing and Entrepreneurship, Whistler, BC, Canada. Aug. 5-6th, 2020.
Martorell, G., et al. (2020). Relationship between Technological Innovation and Industrialization and Role of Manufacturing in National Economic Growth. Pennsylvania Economic Association’s Annual Conference to be held online on May 28–30, 2020 at Gannon University, Erie, Pennsylvania.
Martorell, G. et al. (2019). How Student Engagement is perceived/promoted/measured in the US, Europe, and China? National Association of Business, Economics, and Technology conference 2019 and JBET journal, Penn State PA.
Conference presentations
See proceedings
Grants
As principal investigator grant approval on Dec 1st, 2021, of E-Fest.org – Entrepreneur and Innovation Exchange (EIX) to help our LHU Entrepreneurs. EIX is a free peer-reviewed resource on entrepreneurship and innovation for entrepreneurs, innovators, and those who support them such as investors, advisors, and educators.
Dec 2015: First inventor of Patent EP14382498 named Biocidal composition with dual immediate and remnant activity. More than $2.5M of grants/funds raised.
Jul 2008: First inventor of Patent P200802274 Colored Antiseptic Alcohol-based with chlorhexidine digluconate.
Dec 2007: First inventor of Patent P200800016 Colored water-based antiseptic with chlorhexidine digluconate.
Professional service activities
Consultant on foreign business strategy for various companies
Teaching activities
Alinnco Doctorate College: Student tutor and Scientific Resaerch seminars
Universit Catholique de l'Ouest: Marketing Research
Mount Saint Mary University: Capstone in Business plan and design
Duale Hochschule Baden-Würtemberg International Business
Universitat de Vic Central de Catalunya: Entrepreneurshio
Courses taught
Entrepreneurship, International Business, Capstone in Strategic Business, Marketing, Social Media, Marketing Research
Professional memberships
Member of the Academy of International Business www.aib.world
